Attribution Model Calculator
Calculate credit distribution across marketing touchpoints using Last Click, First Click, Linear, or Time Decay attribution models.
How to Use the Attribution Model Calculator
- Enter the number of touchpoints (1–5).
- Select the attribution model.
- Click Calculate to see credit percentage for each touchpoint.
Casos de Uso
- •Comparing credit allocation across attribution models.
- •Understanding which channels get credited under different models.
- •Educating marketing teams on attribution differences.
- •Selecting the right model for campaign reporting.
Fórmula
Last click: 100% to last touch. First click: 100% to first touch. Linear: equal split. Time decay: exponential weight toward last touch.
Perguntas Frequentes
Which attribution model should I use?
Last click is simple but ignores early touchpoints. Linear is fair for awareness channels. Time decay suits shorter sales cycles.
What is multi-touch attribution?
Multi-touch attribution distributes conversion credit across all touchpoints in the customer journey rather than crediting one channel.
What is the time decay model?
Time decay gives more credit to touchpoints closer to conversion, using exponential weighting where each earlier touch gets half the credit of the next.