Customer Acquisition Cost Calculator
Calculate Customer Acquisition Cost (CAC) by dividing total marketing and sales spend by the number of new customers acquired in the period.
How to Use the CAC Calculator
- Enter total marketing and sales spend for the period.
- Enter the number of new customers acquired.
- Click Calculate to see your Customer Acquisition Cost.
حالات الاستخدام
- •Benchmarking marketing efficiency over time.
- •Comparing CAC across different acquisition channels.
- •Setting marketing budget based on target CAC.
- •Evaluating the health of growth spending relative to LTV.
الصيغة
CAC = marketing spend / new customers acquired.
الأسئلة الشائعة
What is a good CAC?
A good CAC depends on your LTV. A 3:1 LTV to CAC ratio is considered healthy — you earn 3x what it costs to acquire a customer.
What costs should be included?
Include all sales and marketing costs: ads, salaries of sales staff, tools, events, and agency fees for the period.
How do I reduce CAC?
Improve conversion rates, invest in organic channels, optimise ad targeting, and increase referral and retention programs.