Marketing ROI Calculator
Calculate the Return on Investment (ROI) for marketing campaigns from revenue generated and campaign cost. Measure profit and ROI percentage.
How to Use the Marketing ROI Calculator
- Enter total revenue generated by the campaign.
- Enter total campaign cost.
- Click Calculate to see profit and ROI percentage.
Casos de Uso
- •Evaluating the effectiveness of ad campaigns.
- •Comparing ROI across different marketing channels.
- •Justifying marketing budget to stakeholders.
- •Setting performance benchmarks for future campaigns.
Fórmula
Profit = revenue − cost. ROI = (revenue − cost) / cost × 100%.
Preguntas Frecuentes
What is a good marketing ROI?
A 5:1 ratio (500% ROI) is considered strong. A 10:1 ratio is exceptional. Below 2:1 may not cover overhead costs.
What should be included in marketing cost?
Include ad spend, agency fees, content creation, tools, and a portion of staff time dedicated to the campaign.
How do I attribute revenue to a campaign?
Use UTM tracking, CRM attribution, or last-click / multi-touch attribution models to link revenue to specific campaigns.