Cost Per Impression Calculator
Calculate CPM (cost per mille) for your advertising campaigns. Find the cost per 1,000 impressions from total spend and impression count.
How to Use the CPM Calculator
- Enter total advertising spend in dollars.
- Enter the total number of impressions served.
- Click Calculate to see your CPM and per-impression cost.
快速参考
| 从 | 到 |
|---|---|
| $500 / 100,000 impr. | $5.00 CPM |
| $1,000 / 500,000 impr. | $2.00 CPM |
| Display ads avg. | $2–$10 CPM |
| Social media avg. | $5–$15 CPM |
| Premium placements | $15–$50 CPM |
使用场景
- •Evaluating display advertising campaign costs.
- •Comparing CPM rates across ad networks.
- •Planning brand awareness campaign budgets.
公式
CPM = (Total Ad Spend / Total Impressions) × 1,000.
常见问题
What is CPM?
CPM stands for Cost Per Mille (thousand) — the cost for 1,000 ad impressions.
What is a good CPM?
Display ads average $2–$10 CPM, while social media averages $5–$15 depending on platform.
Is it free?
Yes, all calculators are completely free.