Cost Per Impression Calculator
Calculate CPM (cost per mille) for your advertising campaigns. Find the cost per 1,000 impressions from total spend and impression count.
How to Use the CPM Calculator
- Enter total advertising spend in dollars.
- Enter the total number of impressions served.
- Click Calculate to see your CPM and per-impression cost.
Referencia Rápida
| De | A |
|---|---|
| $500 / 100,000 impr. | $5.00 CPM |
| $1,000 / 500,000 impr. | $2.00 CPM |
| Display ads avg. | $2–$10 CPM |
| Social media avg. | $5–$15 CPM |
| Premium placements | $15–$50 CPM |
Casos de Uso
- •Evaluating display advertising campaign costs.
- •Comparing CPM rates across ad networks.
- •Planning brand awareness campaign budgets.
Fórmula
CPM = (Total Ad Spend / Total Impressions) × 1,000.
Preguntas Frecuentes
What is CPM?
CPM stands for Cost Per Mille (thousand) — the cost for 1,000 ad impressions.
What is a good CPM?
Display ads average $2–$10 CPM, while social media averages $5–$15 depending on platform.
Is it free?
Yes, all calculators are completely free.